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Multichannel Marketing : Reaching Clients and Prospects with the Right Strategy

Multichannel marketing offers a great way to reach clients and prospects when implemented with the right marketing strategy. Starting a multichannel marketing campaign can seem like a complex process, which is why we’re offering these tips to help streamline your process.

Creating An Effective Multichannel Marketing Campaign

1. Start with your business goals!
Before creating a marketing campaign, it’s important to think through the business goals you are trying to achieve. Make sure this is clear first. Otherwise, you could be creating an ineffective campaign if it’s not achieving your goals.

2. Create a solid marketing strategy.
The right marketing strategy can ensure the business goals will be met. This includes creating the right marketing message that speaks to your target audience.

3. Employ the right marketing tactics.
There are many ways to accomplish your business goals. Using effective tactics can drive the right results. Be sure to consider your target audience when creating your marketing tactics.

4. Utilize the best marketing channels.
This is where multichannel marketing campaigns come in. You’ve created a great marketing strategy that is aligned with your business goals. Now, it’s time to select the best marketing channels to spread your message. There are many marketing channels available, like:

  • Direct Mail
  • Event Marketing
  • Social Media
  • Magazines
  • Pay-Per-Click
  • Search Engine Optimization
  • Display Advertising
  • Referrals
  • TV
  • Blogs
  • Email

And a ton more… What’s really important is making sure you are selecting marketing channels that reach your target audience. That being said, it’s important to research and understand where your target audience hangs out online/offline, if they access information through mobile sites more often than regular sites, what type of technology they’re using, and much more. Knowing this information upfront can help avoid wasting marketing dollars being spent on the campaign; therefore, adding more value to your campaign.

5.Campaign Metrics: Measure, Analyze, Adjust… Repeat!
You’ve pulled together the complete marketing campaign using multichannel marketing. The final step is knowing what’s working and what’s not working. Measure your campaign based on metrics that result in achieving your business goals.

While multichannel marketing can seem like a lot, it you break the process down into sections, it will be a streamlined process that is able to be improved and repeated each and every time. The end results are what you want to consider from the beginning. What are you trying to achieve? What tools are you going to use? What marketing channels will you integrate with the campaign?

Start planning your multichannel marketing campaign today! Need help? Contact us now!

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Filed under: Integrated Marketing Campaigns, Multichannel Marketing, Multichannel Marketing Campaign, Strategy

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