Variable Data Printing

Multichannel marketing offers a great way to reach clients and prospects when implemented with the right marketing strategy. Starting a multichannel marketing campaign can seem like a complex process, which is why we’re offering these tips to help streamline your process.

Creating An Effective Multichannel Marketing Campaign

1. Start with your business goals!
Before creating a marketing campaign, it’s important to think through the business goals you are trying to achieve. Make sure this is clear first. Otherwise, you could be creating an ineffective campaign if it’s not achieving your goals.

2. Create a solid marketing strategy.
The right marketing strategy can ensure the business goals will be met. This includes creating the right marketing message that speaks to your target audience.

3. Employ the right marketing tactics.
There are many ways to accomplish your business goals. Using effective tactics can drive the right results. Be sure to consider your target audience when creating your marketing tactics.

4. Utilize the best marketing channels.
This is where multichannel marketing campaigns come in. You’ve created a great marketing strategy that is aligned with your business goals. Now, it’s time to select the best marketing channels to spread your message. There are many marketing channels available, like:

• Direct Mail
• Event Marketing
• Social Media
• Magazines
• Pay-Per-Click
• Search Engine Optimization
• Display Advertising
• Referrals
• TV
• Blogs
• Email

And a ton more… What’s really important is making sure you are selecting marketing channels that reach your target audience. That being said, it’s important to research and understand where your target audience hangs out online/offline, if they access information through mobile sites more often than regular sites, what type of technology they’re using, and much more. Knowing this information upfront can help avoid wasting marketing dollars being spent on the campaign; therefore, adding more value to your campaign.

5.Campaign Metrics: Measure, Analyze, Adjust… Repeat!
You’ve pulled together the complete marketing campaign using multichannel marketing. The final step is knowing what’s working and what’s not working. Measure your campaign based on metrics that result in achieving your business goals.

While multichannel marketing can seem like a lot, it you break the process down into sections, it will be a streamlined process that is able to be improved and repeated each and every time. The end results are what you want to consider from the beginning. What are you trying to achieve? What tools are you going to use? What marketing channels will you integrate with the campaign?

Start planning your multichannel marketing campaign today! Need help? Contact us now!

It’s sweltering hot out there, and it’s swarming with buzzwords! There’s several ways to beat the heat, so check out this list of buzzwords to find out what all of the buzz is about this summer:

1. pURLS (personalized URL) : Use a pURLS to create a one-to-one conversation
2. VDP (Variable data printing) : Personalize the direct mail piece by adding pURLs, variable images and/or variable data based on segments
3. Email Blasts : Embed pURLs into your email blasts
4. Go mobile : (and by that I mean, with smartphones) Connect the direct mail piece with QR codes
5. Landing Pages : Direct your audience to a mobile-optimized landing page
6. Capture Results : Integrate all of this cross-media (pURLs, QR codes, landing pages, direct mail, etc.) cohesively to drive response, conversion and retention!

In today’s sultry business climate, it is more important than ever to examine the way you market to your customers and prospects. How do you communicate with the people and organizations you want, and need, to be in business with? Do you rely on salepeople to reach out via phone and email, or perhaps through a social network or referral? Do you send out one-way informational documents and literature?

In most cases, if you’re doing this, it’s to gain entry to your customer or prospect for a face-to-face meeting or telephone conversation. The reason we want this is so that we can form a dialog with Penelope Prospect or the Carl Client.

But nowadays, it’s very difficult for people to set aside time for these meetings because our responsibilities and job descriptions are ever-increasing. Imagine being able to start this dialog at the earliest of stages of the sales cycle. Imagine having access to invaluable data in regard to your customers and prospects value points. Imagine being able to use this data to segment your messaging, making each communication relevant and targeted to your audience. Imagine creating this messaging across the multiple marketing channels. This is called integrated cross-media marketing, one of the many buzzwords used throughout the marketing industry.

This integrated cross-media marketing world is the world we live in now, so if you are a marketer, business development professional or business owner. The days of traditional mass advertising are over. With shrinking budgets, and the demand for high-value ROI marketing campaigns, it’s more important than ever to implement a strategy that will get you the most bang for your buck. It’s called BUZZWORDS!