Here are some examples of Variable Data Printing.
EXAMPLE #1: Education Industry: Use Variable Data Printing to customize Student Enrollment Packages
Increasing student enrollment at a university, college, private school or some other higher education learning facility can be challenging. One way to reach prospective students is by connecting with them on a personal level. If the information you are sending them is personal and relevant to their interests, needs and wants, then your prospective student may be more likely to respond to it. Connecting on a one-to-one level can be done by having a good database to start with and utilizing variable data and imaging printing effectively.
In the above example, Cheshire Academy is an independent, co-educational, college preparatory boarding and day school located in Cheshire, CT. Our client, Turnaround Marketing, conducted interviews with school constituents to learn which of Cheshire Academy’s distinguishing characteristics meet their marketing needs. As a result of the research, Turnaround came to CRW to produce a unique, personalized enrollment package entitled “Out-of-the-Box College Prep” in order to increase enrollment. The package was personalized and customized for each applicant.
It included 11 cards that highlight particular aspects of the Cheshire experience. The cards had to function individually but come together to tell the total story of the school. A personalized, variable data card was to be positioned at the top of the stack, making the prospective student feel welcomed and known immediately.
You can read the full case study about this here…Variable Data Printing Case Study for Higher Education.
EXAMPLE #2: Real Estate Industry: Use Variable Data Printing to customize brochures for Open Houses
The real estate industry can utilize variable data printing in so many different ways. One way this can be done is by creating customized brochures for specific properties. In the example above, our client has it’s very own web-to-print site, where they can design using templates that are available on their site customized for their company. They have the ability to change the pictures of the houses (both inside and outside pictures), as well as all of the text describing the house, the location, the real estate agent’s information and any other text that needs to be variable. This is one of the many ways variable data printing can be utilized for the real estate industry.
Read the full case study here… Variable Data Printing Case Study for Real Estate.
EXAMPLE #3: Retail Industry: Use Variable Data Printing to create custom trunk show invitations
One way the retail industry can benefit from variable data printing is by creating custom trunk show invitations for their clients. In this example, we created a web-to-print site with custom templates that are available on the site that were designed by our client. There are very specific business rules in place as to what changes can be made to the templates from font type, color and size to order quantity limits and budget constraints.
Also, there is a final approval/quality assurance process in place that is handled by the corporate office. The invitations can be customized by changing pictures, dates of the events, locations and more depending on what business rules were set in place. This is a very effective use of variable data and imaging printing.
Read the full case study here… Variable Data Printing Case Study for Retail.
EXAMPLE #4: Higher Education Industry: Use Variable Data Printing to create personalized direct mail enrollment packages for Universities/Colleges
Enrollment packages are a great tool for colleges, universities and other higher education facilities to engage prospective students. Utilizing variable data printing to create a one-to-one experience with the enrollment package for prospective students can be an effective marketing technique. Marketing money spent on high cost, low return tactics can hurt enrollment and the school’s bottom line.
This specific enrollment package was personalized using variable data printing in a variety of ways. On the inside, the prospective student’s name was used to connect the piece to the student directly. There are quotes from current students in this piece as well. Variable data printing was utilized to include quotes from student’s that live in the same state or nearby states to the prospective student. So, for example if the piece was mailed to a prospective student in California, quotes from current students who are from or live near California were included to make the piece. It adds that extra bit of connection and personalization to the piece making it more relevant to the recipient.
Read the full details about this printed piece here… Variable Data Printing for Higher Education – Personalized Enrollment Package.
If you would like to discuss your variable data printing project, click here to send us your information and one of our account representatives will get in touch with you.