Digital Printing Examples - Variable Data Printing Examples - Case Studies


We solve printing problems for our clients with solutions ranging from digital printing and variable data printing to print on demand and web-to-print.


CRW Graphics focuses on how we can help our clients drive new revenue. With the latest available technology, CRW Graphics produces custom solutions that provide innovation and flexibility for not only printing needs, but cross-media marketing needs as well.

You'll LOVE what we can do for you.


Book Printing and Binding

Book Printing and Binding: Unique, High Quality Book Printing and Binding Project


The Challenge: Faced with the task of printing and delivering 5,500 smythe-sewn hard cover and 5,000 soft cover books in less than six weeks of production, the Museum trusted CRW Graphics and their "go to" account executive Dean Pugh. With Dean's graphic arts expertise and fanatical attention to detail, the Museum's Executive Director and the book's Philadelphia based Designer, Maria Demopoulos knew that he and the CRW team would make it happen.

The Solution: Due to its sheer scope (252 pages, mixed stocks, two lots, nearly 12 x 9 oblong), many of its requirements taxed the limits of nearly every phase of production. With little room for error, and despite a few necessary course corrections, the presswork made it on schedule to Acme bookbinding, a renowned Massachusetts bindery uniquely suited for the task, and researched by CRW for its sterling reputation and array of equipment.

Read more about this unique book printing and binding project.


Variable Data Printing: Personalized One-to-One Marketing Campaign

Variable Printing: Unique, Personalized Enrollment Package for One-to-One Marketing


The Challenge: Cheshire Academy is an independent, co-educational, college preparatory boarding and day school located in Cheshire, CT. CRW's client, Turnaround Marketing, conducted interviews with school constituents to learn which of Cheshire Academy's distinguishing characteristics meet their marketing needs. As a result of the research, Turnaround came to CRW to produce a unique personalized enrollment package entitled "Out-of-the-Box College Prep" in order to increase enrollment.

The Solution: The Sales, Customer Service, and Production Teams at CRW worked closely with the creative group at Turnaround Marketing to help make their concept a production reality. Initially we recommended a selection of materials and some production suggestions.

Read more about this unique personalized enrollment package exceeded the expectations of Turnaround Marketing and Cheshire Academy.


Saks Fifth Avenue Print On Demand Variable Data Printing Trunk Show Invitations

Web-to-Print: Solution for Corporate Branding, Brand Consistency, and much more


The Challenge: In the summer of 2006, we were challenged by Saks to provide an answer as to how fifty-six individual department stores could create and order customized trunk show invitations and get them into the mail within 48 hours of approval while guaranteeing consistency in quality and corporate branding standards. To meet Saks' ever-growing need for more complex, customizable marketing materials, for easier workflow, for automated mailing and for additional design tools, Saks' Invitations on Demand Workstream site has been substantially improved.

The Solution: CRW's web-enabled Workstream™ system with Digital Asset Management Software.

Read more about the benefits Saks Fifth Avenue is receiving from having a web-to-print site for designing and ordering custom invitations online 24/7.


Print on demand brochures for Real Estate Agents

Print On Demand: Using CRW's Web-to-Print Solution Allows for Ordering Print On Demand Anytime 24/7


The Challenge: Robin Gordon, a Philadelphia Main Line Realtor with Prudential, regularly lists large, impressive single homes. To facilitate a customized brochure at each open house, Robin's marketing director, Michael, would prepare an InDesign document with new photos and copy, print on a desk-top printer and finish by hand. With 60 to 75 new listings each year, this process became tedious and slow. This was when Michael contacted CRW Graphics looking for a solution.


The Solution: CRW's patented Workstream™ web-to-print system was the answer. Now Michael has the ability to build a document online using established templates, scale and place his photos and keystroke or cut-and-paste copy all in real time.

Read more about how Robin Gordon is creating custom real estate brochures that help her sell houses effectively.


Side Stitched Booklet - Custom Printed

Book Printing: "Coffee Table" Style Book Complete With Side-Stitching & Double Gatefold Center For TBG/10 Rittenhouse Square


With the introduction and planning of the upscale 10 Rittenhouse Square condominium building in Philadelphia, the developers contracted with The Brownstein Group (TBG) to create and produce their advertising and collateral material.

TBG's plan for the flagship-marketing piece was a "coffee table" style book that denoted the life style of living on Rittenhouse Square. Appropriately, the client and agency decided on a square format that would open to a double gatefold center spread showing the view from a penthouse unit during each of the four seasons.

Read more about the custom side stitched printed booklet that helped the developer pre-sell 80% of the units


Perfect Bind Book - Custom Printed

Catalog Printing: Creative, Custom Designed Catalog With A Perfect Bind For Tyler School of Art at Temple University


When Kelli Cavanaugh, design professor and director of publications for the Tyler School of Art at Temple University, first created the concept for the 2003-2004 catalog, she knew it would require special attention from a high quality printer.

She also knew who to turn to: CRW Graphics and her Account Executive Will Glassman.

Why? Because Will and his team would be able to understand just what she needed, as well as how to help her get it as quickly and as affordable as possible. And for Kelli, that level of trust is most important.

Read more about how we printed a custom designed catalog with perfect binding for Tyler School of Art at Temple University.


Custom Printed Program Book Series with Slipcase Box for National Museum of American Jewish History

Book Printing: Custom Printed Program Book Series with Slipcase Box for National Museum of American Jewish History


The Challenge: Every year, the National Museum of American Jewish History strives to create a unique program book for its annual gala. Shunning traditional ad pages, the museum prefers to publish books on themes of interest to its donors, and asks the donors to sponsor specific pages or topics. In 2008. the museum opted to create not just one book, but an entire series: four recipe books, each centered around a Jewish recipe theme, packaged into a slipcase box. The only problem was, the initial estimate for the box exceeded the amount budgeted for the project.

The Solution: CRW Graphics consulted with Oxford Bookbinding to find an alternative to traditional chipboard boxes.

Read more about how we printed a custom program book series with slipcase box for National Museum of American Jewish History.


Saks Fifth Avenue Print On Demand Variable Data Printing Trunk Show Invitations

Variable Data Printing On Demand: Printing Invitations or Any Customizable Marketing Materials On Demand Is Easy With CRW Graphics Web-to-Print Solution


The Problem: How can fifty-eight individual department stores create and order customized trunk show invitations and get them in the mail within 48 hours of approval while guaranteeing consistency in quality and branding standards corporate wide?

The Solution: CRW's web-enabled Workstream system with Digital Asset Management Software.

In August 2005, Tom Caputo, Vice President Media Operations, Saks 5th Avenue gave CRW Graphics the assignment to create a customized website that would allow his individual stores to create trunk show and personal appearance invitations online 24 hours per day, seven days a week. The site had to meet Sak's workflow process, business rules and branding standards while allowing the stores flexibility to create an attractive invitation tailored to an individual event.

Read more about how this variable data printing on demand solution helped Saks Fifth Avenue and its 58 department stores.