Marketing Materials Printing: Higher Education - Seton Hall University

Client:                  Seton Hall University

Name of Piece:    Admissions Package Materials

Industry:             Higher Education

Type of Paper:          Cougar Opaque Smooth - varying paper weights

Printing Process:      Commercial Printing (Offset Printing)

Number of Colors:    5/5 with Satin Aqueous Coating

Binding:                      Saddle Stitch and Other Binding Options

Coating:                     Satin Aqueous Coating

Number of Marketing Materials:     Over 25 different items to the Admissions Package totaling over 750,000 pieces

Special Features:

Seton Hall University chose CRW Graphics as a partner to produce what is one of the most important campaigns for the school: "The Admissions Package." With over 25 different items totaling over 750,000 pieces, it serves as the lifeblood to enrollment and recruiting. Only one vendor was chosen to ensure consistent color quality and smooth logistics. The main challenge was to produce printed sheets that were as close of a match as possible to the previous year's program, which was all printed using UV presses and inks.

Many tests were performed as well, including drawdowns, random proofing and paper analysis. We also increased our standard linescreen for uncoated stocks. All items were printed on Cougar Opaque Smooth Cover and Text, using 4 color process plus special match blue and aqueous coating. Many items were "ganged up" on various press forms to save time and money. Although very challenging at times, the project was considered a huge success by all parties involved!