Integrate your digital and print marketing campaigns with multichannel marketing.
It all starts with your marketing mix, and integrating your digital and print marketing (multichannel marketing) can increase your results, while maximizing your marketing dollars.
Multichannel marketing, also known as cross-media marketing, is a way to get your messages across in more than one medium in an effort to improve ROI on your campaigns and gain more visibility. Integrating your campaigns across multiple mediums (multichannel marketing) can be easily implemented and CRW Graphics can work with you to make it happen.
We offer the following services:
Personalization - Email & Print
Creating a personal direct marketing piece that speaks directly to your customer/prospect has been proven to be more effective.
Personalized URLs (PURLs)
Utilizing PURLs increases the likelihood of converting your website visitor into an actual lead and provides tracking capabilities.
Personal Micro Sites
Micro sites are small one or two page web sites, usually dedicated to selling a single product or service. If designed properly, they can have a high visitor to sales ratio. These sites are an ideal starting position for companies who need a web presence but do not want to go to the expense of a fully fledged web site.
Custom Content Marketing
Having content that specifically relates to what your customer/prospect is seeking or interested in creates a more personal experience.
Multichannel Marketing Process
Mulitchannel marketing (cross-media marketing) combines variabled data printing, mailing services, and online marketing to create a diversified campaign that can provide you with higher response rates and in turn, higher return on investment.