Prepress - Design, Tips, and Help

The 10 Most Asked Questions in Prepress

1. What are my options for getting a file to CRW?
• Email has size limitations and file handling issues
• Breaking up files into smaller batches for FTP helps save time
• Providing a low resolution PDF on FTP will help with the assembly of job
• Our messenger service allows you to send physical materials


2. Why do my graphics sometimes look fuzzy?
• Choose a raster-based file to ensure a realistic image
• Choose a vector-based file for a scalable line type file
• For page layout, Quark and Adobe InDesign are industry standards
• For image editing, Adobe Photoshop


3. How can I be sure the fonts I used will print correctly?
• Use a font collection utility
• Be careful with Illustrator and fonts
• Never stylize fonts, supply fonts
• Never rename a font


4. How can I make changes without headaches?
• Limit what files are returned to us on a correction round
• Provide lasers and/or Screen PDF
• Provide up-to-date lasers for initial job and correction rounds


5. What files should I provide for smooth stress-free production?
• Use a collection utility to gather images
• Supplied file name should match file name linked in Quark
• Do not send a low res F.P.O.


6. How do I get everything in my design to position correctly?
• Using palettes and tool bars ensures exact image placement
• When using common elements, master pages can be a good solution
• Do not rely on low res image previews for exact image placement


7. What is the best way to set-up my file for print production?
• Limit using spread files to pocket folders and short-fold pieces
• Build saddle-stitched books as facing pages, perfect bound books as singles


8. What is the best way to specify colors in my electronic file?
• Using PMS swatchbook will guarantee color consistency
• Using PMS colors ensures corporate identity
• Naming spot colors exactly the same will reduce ripping conflicts and eliminate extra colors


9. How can I set-up and use varnishes to enhance my job?
• Using varnishes enhances and protects the finished piece
• A spot varnish is used to focus or accentuate attention on specific areas within a piece
• Allowing CRW to create varnishes will ensure design and placement


10. Why do I keep getting calls from my friendly CSR?
• Be explicit and assume nothing regarding directions or corrections
• Supply latest lasers or clear directions written on old proofs
• Planning with the CRW support staff before starting your project helps give us a clear path to follow