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Print On Demand: Using CRW's Web-to-Print Solution Allows for Ordering Print On Demand Anytime 24/7
The Challenge: Robin Gordon, a Philadelphia Main Line Realtor with Prudential, regularly lists large, impressive single homes. To facilitate a customized brochure at each open house, Robin's marketing director, Michael, would prepare an InDesign document with new photos and copy, print on a desk-top printer and finish by hand. With 60 to 75 new listings each year, this process became tedious and slow. This was when Michael contacted CRW Graphics looking for a solution.
The Solution: CRW's patented Workstream™ web-to-print system was the answer. Now Michael has the ability to build a document online using established templates, scale and place his photos and keystroke or cut-and-paste copy all in real time. Within minutes, he sees a complete, trapped, ready-to-print PDF of the new brochures on his desktop. At this point, Michael has the ability to make edits or approve the proof for press. Upon approval, CRW prints a small quantity on our new Xerox iGen3 digital press, UV coats, scores, folds and ships in les than thirty-six hours. All this for considerably less money than Michale spent using conventional methods.
The browser-enabled Workstream system is a powerful tool that is proving useful to, among other, Saks 5th Avenues, The American Cancer Society, American Express, Einstein Healthcare Network and The College of New Jersey. Requiring nothing more than a high-speed Internet connection, Workstream's capabilities are endless. Here are just a few:
- Mail list uploading and management
- Administrative access
- Unlimited multiple users for each site
- Remote proofing and a myriad of extranet options
