More than just printing…

Direct mail campaigns can be very effective for many businesses. There are ways to re-purpose the same imagery and messaging for multiple channels, thus tying together your integrated marketing campaign.

Watch this quick video to learn how to build an effective personalized Direct Mail campaign which includes a variety of formats, some of which could also be re-used as in-store/POS marketing collateral and other various printed materials.

When direct mail is personalized and relevant, it can really make an individual feel good about the brand. Watch this 2 minute video of
Kevin Whitlock from Ogilvy, UK. He shares his thoughts on direct mail and says it may be the most engaging medium for marketing.
From the Creativity and Technology Conference Roundtable, hosted by Advertising Age, sponsored by Kodak.