First, let’s run down the checklist:
Direct Mail Marketing Piece
QR Code (aka mobile barcode) visible on the printed piece
Driving traffic to a mobile landing page related to the campaign
If you don’t have all of these items checked off, but want to get started with integrated marketing then:
SCAN THIS QR CODE TO CALL US NOW!
If you want to save 3%? Keep reading…
When was the last time the government gave you money for marketing your own company to customers and prospects? I just read about this opportunity for mailers to save money from July 1 to August 31, 2011 by the USPS, the Mobile Barcode Promotion. It’s as simple as placing a mobile barcode on your First Class or Standard letters and flats, but make sure to have a great call-to-action that offers an incentive to scan the QR Code.
Finally a way to boost your promotional budget by 3%, add the value of integrated marketing to your mailings with a print and web component, have the ability to track the responses/results of your campaign easily from the web, increase your ROI and yes, save money –3%.
More about QR Codes and Readers
QR codes are the most familiar version of the mobile barcode. Apps for readers that can be downloaded can be found at sites like BeeTagg Reader, i-nigma Reader, KAYWA Reader, NeoReader, UpCode Reader and QuickMark Reader just to name a few. Mobile barcodes are those 2 dimensional codes that look like little square or triangles and can be read by your Smartphone with an app that you can download for free, a 2-D barcode application reader.
Creative Ways To Integrate QR Codes into Marketing Campaigns
You can integrate these codes into your marketing collateral to drive traffic to your website, redeem a coupon, register for an event, make an appointment, and get directions and more. You get the idea. One dimensional barcodes do not qualify. All your customer has to do is download the reader ( iPhones and certain Android phones already have readers, so no download is needed), scan the code and they are connected to your website or special offer on the web.
The following requirements apply to receiving the 3% Mobile Barcode discount:
- The mobile barcode does need to be used to initiate interaction with your customer to educate, promote or to market – it shouldn’t be used for internal company communications
- You must submit your mailing documentation electronically.
- Your mail has to be sent with a postage paid through a permit indicia. The Post Office will only allow this one incentive with the exception of (IMb) full service Intelligent bar code discounts and of course you get all your discounts for postal sorts done by your letter shop.
- Must be mailed between July 1 and August 31st, 2011
All that said, it is a great way to put your toe in the water and give integrated marketing a try while saving some money. Just keep your offer relevant.
Have questions? CALL US by scanning this QR Code:
View this Frequently Asked Questions PDF:
USPS.GOV – FAQs Mobile Barcode Promotion.