More than just printing…

Ok, so you thought snail mail was being replaced by all of this “high-tech” stuff, right? Well, you’re partially wrong. Snail mail is being used more strategically than ever. You’ll be surprised to see #1 on this list… Check it out!

TOP 5 REASONS TO USE SNAIL MAIL

#5. Emails can easily get lost in junk mail filters. It’s far less likely that the US Post Office will lose a letter in the mail when compared to emails trying to make their way through spam filters, junk mail filters, and more.

#4. There’s no virus attached. Sending snail mail makes it extremely hard to attach a virus to it that’s going to affect your computer right on the spot when previewing it or opening it. That’s not to say it couldn’t happen, but the chances are much less for catching one opening a piece of snail mail.

#3. There’s more privacy to snail mail. Snail mail offers more privacy than when sending an email. It’s much harder to intercept and read a piece of snail mail and you can typically tell when your mail has been opened. Try doing that with email when there are all kinds of hidden viruses that can do malicious things to your data, computer, and your contacts and spread like a wild-fire!

#2. People tend to write in complete sentences more with snail mail. Forget trying to figure out what different acronyms mean. OMG, ROFL, LOL, and the list could go on and on. (Want a good laugh? Check out this list of text acronyms.) In general, people will revert back to using proper English and grammar when writing a formal letter or handwriting one. Instead of getting a list of code words that you might not know what they mean (LOL, OMG, ROFL), you’ll get clearly written thoughts. If nothing else, sometimes it’s just good to know that you can still write a good, effective letter.

And the #1 Reason for Using Snail Mail is….

#1. Even Google is doing it… Google has decided to add snail mail as part of its marketing strategy in an effort to create buzz for their online project by printing and mailing a limited edition of Think Quarterly as a hardcover book. A small group of marketing executives and agencies have been selected to receive it this week in the mail.

What’s Your Top Reason For Using Snail Mail?







Photo Credit: Alex Bruda

Filed under: Design, Direct Mail, Marketing Strategy, Printing

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