Variable Data Printing:  Examples - Case Studies

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CASE STUDY

Taser Education Program Uses Personalized URLs

The variable data postcard campaign was the third phase of an integrated campaign to educate the medical community on the true causes of in-custody deaths and, more specifically, that Tasers do not cause such deaths. This phase used a combination of variable data techniques, personalized URLs, and sophisticated database and list management to achieve its stated goals.

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Variable Data Printing Resources

CRW Graphics succeeds only if our clients succeed. We have over 30+ years of industry experience and our average employee has 20+ years of knowledge, so it's like having your very own experts as a part of your company. Contact us today to start putting our knowledge to work for you on your next printing project.

The Variable Data Printing & Cross Media Marketing Process Flow

With the available technology at CRW Graphics, we can help you setup your marketing process so that it is pretty much an automated flow and allows you to maximize your marketing dollars when spending money on direct marketing.

Variable Data Printing & Marketing

Variable data marketing can be utilized to help improve response rates for your direct marketing efforts, thus increasing your ROI for marketing dollars spent on the campaign. Some examples of variable direct marketing are:

Variable Data Examples & Uses

• Use digital printing to create a dimensional mailer that incorporates Personalized URLs (PURLs) to drive people to online order forms.
• Postcard marketing campaign that combines variable data printing (VDP) with Personalized URLs (PURLs).
• Can be used to track direct mail response rates through the use of Personalized URLs (PURLs) as a means of tracking results.
• To encourage online renewals, a postcard marketing campaign with Personalized URLs (PURLs) and a compelling offer can compel action. Unique personalization of imagery on the postcards, enabled by digital printing, can help grab the attention of recipients.
• Use personalized direct mail and email marketing to direct recipients to personalized URLs to join or renew their membership.

Client Testimony:
"I just wanted to bring your attention to the big favor your pressman did for us. He noticed extra ghost lines that were not visible in the proof that I approved. (Mistakes were on our end.) He went above and beyond the normal course of duty by flagging this. We wanted to let you know how pleased we are with his attention to detail." - Sondra Adams Pfizer Pharmaceuticals