We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mai…

We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mai…
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personaliza…
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, g…
Sappi North America recently published “A Communicator’s Guide to the Neuroscience of Touch”. It is a very informative brochure with much new research and some older but well respected information abo…
With more demands on marketing budgets, personnel and schedules, we are all being tasked to do more with less. By transitioning to an automated workflow for repetitive, template-based print and integr…
What are my options for getting a file to CRW? Email has size limitations and file handling issues Breaking up files into smaller batches for FTP helps save time Providing a low resolution PDF on FTP …
Introducing an aqueous coating that’s sure to be a hit with discriminating clients called “Soft Touch™.” This coating imparts a leather-like, almost “rubbery” feel with a…