We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mai…
Why 1:1 Print Beats Online Targeting
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personaliza…
Customer Insight Is Key to Personalization
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, g…
The Sense of Touch and Print
Sappi North America recently published “A Communicator’s Guide to the Neuroscience of Touch”. It is a very informative brochure with much new research and some older but well respected information abo…
Do More with Less Using an Automated Template-Based Workflow
With more demands on marketing budgets, personnel and schedules, we are all being tasked to do more with less. By transitioning to an automated workflow for repetitive, template-based print and integr…
The 10 Most Asked Questions in Prepress
What are my options for getting a file to CRW? Email has size limitations and file handling issues Breaking up files into smaller batches for FTP helps save time Providing a low resolution PDF on FTP …
Achieve special effects with Aqueous Coating Soft Touch™
Introducing an aqueous coating that’s sure to be a hit with discriminating clients called “Soft Touch™.” This coating imparts a leather-like, almost “rubbery” feel with a…