Why 1:1 Print Beats Online Targeting

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personaliza…

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The Sense of Touch and Print

Sappi North America recently published “A Communicator’s Guide to the Neuroscience of Touch”. It is a very informative brochure with much new research and some older but well respected information abo…

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